Absolutely! When I come up with an idea, I get excited to bring it to life right away. I love finding the right lighting, angles, or setting to make a concept work—even if it means getting creative or spontaneous to “get the shot.” I’m motivated by the process of turning an idea into something visually engaging and shareable.

Yes! I understand how to create hooks that speak to each stage of the funnel. For top-funnel content, I’d focus on fun, scroll-stopping visuals or questions that introduce PopSips’ personality and grab attention (like “What if your hydration looked this good?”). For mid-funnel, I’d highlight flavor, lifestyle, or user-generated content to build connection and curiosity. At the bottom of the funnel, I’d use direct, benefit-driven hooks—such as limited offers, taste tests, or quick demos—to encourage purchase. My approach is always to make content feel authentic and aligned with the brand’s voice while driving measurable engagement.

Yes