First step is always actually using the product and wearing it throughout the day, preparing my thoughts before speaking to make sure that what I say is concise but truthful.

I consider how it smells, how the packaging looks, and how it feels/works. In this instance, how does it make my hair feel? Would I recommend it to other people?

I think it's different, beauty brands and food + beverage tend to target Greek life by enhancing laundry care, which is exactly what every college girl wants.