As a Catholic and active member of my university’s Newman Catholic campus organization, I understand the importance of making faith approachable for those who are new to it. I would promote the Bible Bff app by creating authentic, welcoming content that highlights the app’s storytelling features in a relatable way, such as daily reflections, beginner-friendly scripture guides, or reaction videos to inspiring passages. My approach would focus on connecting spiritual lessons to everyday college life, making the Bible feel less intimidating and more like a source of encouragement. This balance of personal faith and creative content would help new audiences engage with the app naturally.

In Active Minds, I helped promote our mental health awareness events by creating social media posts that combined eye-catching visuals with relatable captions. I incorporated wellness tips, reminders, and personal touches to make the content feel supportive rather than promotional. As a result, we saw stronger engagement from students and higher turnout at our events. This showed me how authentic, value-driven content can successfully promote a brand or cause while building real connections.

I would approach creating content by focusing on authenticity, sharing my real back-to-school routines, study tips, and organization habits in a way that feels natural and relatable. Since I’m a college student preparing for a new semester, I can create videos like GRWM, backpack essentials, and study hacks that align with both my lifestyle and Me+’s mission of productivity and balance. I’d also incorporate creativity through engaging visuals, trending sounds, and storytelling to make the content feel fresh. My goal would be to connect with students who see themselves in my daily life while highlighting how Me+ supports their routines.