Just make the video feel real and talk about what I see and care about in the socks, and pairing it with daily activities that I can see myself doing with these socks.

Yes. I've had socks in the past that irritate my feet and move around while running, which can cause negative effects especially when being on your feet constantly or running long distances. I am very active and work out 5x a week as well as LOVE long-distance running, which I do 3-5 times a week.

I measure success through both performance and engagement. I track metrics like views, reach, saves, shares, and comments to see what resonates most, especially content that drives conversation or gets saved for later. I also pay attention to consistency in growth and how often people ask questions or show interest in the product, since that signals real influence beyond just views.