As someone with experience in creating content for health, wellness, and lifestyle, I have had the opportunity to produce engaging videos that showcase various aspects of these topics. One area I particularly enjoyed was creating travel-related content, where I collaborated with hotel partners and spas. Through these partnerships, I was able to capture and share unique travel experiences, featuring wellness retreats, relaxing spa treatments, and rejuvenating activities. These videos aimed to inspire and guide viewers in finding their ideal wellness-focused getaways. The process involved carefully curating content to highlight the essence of each location, the luxurious amenities, and the transformative experiences that travelers could enjoy. By sharing these captivating stories through videos, I aimed to encourage others to embrace wellness and self-care as an essential part of their lifestyle, making every journey a chance for personal growth and rejuvenation.

One social strategy I would implement for the company is a "Pup Personality Showcase" on TikTok and Instagram. This strategy would align with the fun, bold, and bright brand identity and aim to enhance the connection between dogs and their owners with the Waag products. The idea is to encourage customers to create and share videos or photos of their dogs wearing Waag products, showcasing their unique personalities and style. This user-generated content (UGC) would serve to build a community of passionate pet owners, foster brand awareness, and drive sales. Additionally, I would collaborate with the founder to feature behind-the-scenes content, showcasing the making of Waag products and the team's dedication to creating stylish and high-quality items. The Pup Personality Showcase would involve leveraging popular trends, sounds, and creative opportunities on TikTok and Instagram to maximize engagement and reach a wider audience. By creating compelling and shareable videos and content, we can establish Waag as the go-to brand for enhancing dogs' style and celebrating their individuality, ultimately driving brand loyalty and growth.

Important considerations for me when reviewing a product include its quality, functionality, and value for money. I pay close attention to the product's build and materials, ensuring it meets high-quality standards. I assess how well it performs its intended function and if it meets my needs and expectations. Understanding the product's features and benefits, I evaluate if it provides value for the price being asked. Additionally, I take into account user reviews and feedback to gain insights from others' experiences. Considering these factors helps me make informed decisions and ensures I invest in products that align with my preferences and requirements.