While I haven’t formally managed partnerships in a full-time role, I’ve had hands-on experience through my work in the American Marketing Association’s sponsorship committee, where I helped secure and maintain brand partnerships for campus events. I took initiative during my first semester to lead outreach, follow up with brands, and coordinate sponsored product delivery—which resulted in 3 out of 4 of our event sponsors coming through my efforts. On the content side, I’ve also collaborated with brands like Viori Hair and Fenty Skin to create UGC, which taught me how to communicate clearly with brand reps, align on expectations, and deliver value through content. I’d be excited to bring that same energy and relationship-building mindset to a brand like Soulmate Customs.

I think TONYMOLY should jump on the “everything is content” trend, where creators film casual, everyday moments with the voiceover: “Everything is content. Everything is content. Don’t forget to film it. Don’t forget to film it.” This trend is great because it blurs the line between personal and promotional in a way that’s authentic and low pressure, perfect for TONYMOLY’s fun, approachable vibe. It would be such a fit for showing quick GRWM routines using their iconic sheet masks, cute packaging, or even the process of applying a jelly blush. You could film something like: “I said I was just doing skincare but... everything is content” while casually showing off a TONYMOLY mask or serum. It’s trendy, repeatable, and totally on-brand for reaching Gen Z audiences who love spontaneous, aesthetic content that doesn’t take itself too seriously.

Yes! I’ve made several videos about Notion, especially around spring cleaning, productivity, and daily planning. One of my most engaging posts was a Notion spring cleaning video, where I showed how I organize my digital life the same way I would clean my space physically. I used fast-paced edits, trending audio, and aesthetic screen recordings, which made the video really relatable and save-worthy. Even though it had under 400 views, it had some of my highest engagement, with people commenting, saving, and asking how I set mine up. That kind of organic interaction helped introduce Notion to people who may not have used it before—and showed how a product can become part of someone’s actual lifestyle.