I seek inspo from the marketing books I read/listen to daily while commuting or cooking, the LinkedIn thought leaders I follow, and from the little things in my own life that make great content sources.

LinkedIn: www.linkedin.com/in/isabellaslyman

TikTok: @bellagracewrites

I've always wanted to build a brand to test a couple of marketing ideas I've had, including:

1. An exclusive close friends' story where we post really informal, funny, and shock-factor-y content that generates buzz and FOMO

2. A newsletter that links to a blog where, weekly, we publish written pieces by students so they can have more eyes on their work and say they've published something

3. Random giveaways - picking commenters and DMing them out of the blue to ask to send them products or a gift card, or equivalent

4. Free certification programs in the field the brand operates in, like a webinar series or an online course (where we give people a badge and certification afterwards that they can then share - think Girls in Marketing's DGMP)

Not sure what kind of brand that would be... probably a publishing house or a small marketing agency.

Huda Beauty! All brand followers, consumers, and acquaintances know Huda's face. She creates the image of sole control over her socials, her brand, and her product, acting as model, spokesperson, and PR team. Her steadfast morals and professional friendliness with her community have given her a cult following among her exact desired buyer persona. Furthermore, she has revolutionised the practise of influencer marketing.