I focus on creating content that educates, entertains, or inspires while naturally showcasing the product’s benefits. Every post includes a clear call-to-action, like tapping a link in bio, using a promo code, or visiting the website for more info.

I’d create a Reel that opens with a luxurious, eye-catching moment, like a serum dropper or creamy texture in natural light to hook viewers immediately. I’d show the product being applied, highlight key benefits, and include subtle social proof like a quick testimonial or visible results. The Reel would have soft, elegant visuals, minimal captions, and a gentle soundtrack to match the luxury aesthetic. Finally, I’d add a clear call-to-action, like saving the Reel or tapping to shop, to drive engagement and conversions.

I measure success by looking at meaningful engagement, like comments, saves, shares, and user-generated content, because those show real audience connection. I also track reach and click-throughs if the goal is awareness or conversions. Beyond numbers, I pay attention to audience sentiment and feedback to make sure the content resonates. Then I use those insights to refine future posts for better results.