Alix Earle and AminoLean's collaboration to create a new flavor of energy drink and pre-workout was a fantastic duo to reach college students. Being a college student herself, Alix is incredibly relatable to students trying to balance work, school, and fun. Though her lifestyle is much more glamorous than the average student, her down to earth personality and relatable humor attracts a giant audience. College students are known for being one of the largest consumers of caffeine, so Alix promoting her own flavor to an audience that follows the trends she sets is a perfect marketing tactic.

Rare Beauty, ELF, and Haus Labs are three brands that have consistently launched creative products without sacrificing quality or their target audience. All 3 brands have had the ability to stay relevant significant periods of time on social media platforms, including tiktok and instagram, where trends tend to fade quickly.