Three important aspects that I consider when downloading a new social app is the interface of the app, the aesthetics of the app, and if there are any ads. The interface must be simple to use, and easy to navigate, or else I feel like I might get too confused and give up on the app. Aesthetics are also very important, as the colors have to be pleasing to the eye and the font size has to be just right. Constant ads that take away from usage of the app are also a downside, whereas ads popping up as a post or in the corner are much better to look at.

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One way in which I would activate Youthforia throughout my own organic content would be to live the missions of the brand, as well as utilize the products in my daily life. Being an Ulta Beauty advisor, I have seen the popularity of Youthforia rise and have chatted with customers about the products and how effortlessly beautiful they are. I’ve noticed many of the customers are younger girls experimenting with makeup for the first time, and are excited just to make that purchase. That giddiness and excitement is what I tend to aim to capture in my organic content, which aligns with the missions of the brand. Using the products that are so easily accessible and have multiple uses allow for that childlike discovery and adventure.