I focus on a combination of fundamental techniques and accessible tools. The most crucial elements for me are lighting, audio, and stabilization. I always ensure the subject is well-lit, use an external microphone for clear sound, and use a tripod or a gimbal to get a steady shot. For editing, I use platforms like DaVinci Resolve or iMovie to trim footage, adjust color, and add transitions, which are essential for creating a polished final product.

I've used video to enhance internal communication and project kickoffs. Instead of long, text-heavy emails, I created concise video briefs that outlined project goals, timelines, and roles. This approach engaged the team more effectively, ensuring everyone was aligned from the start and fostering a more collaborative environment.