"One creative way to engage with new and existing consumers is by hosting a snack taste-test challenge. We can set up a booth or station where attendees can sample the different snack brands and participate in a fun competition. For example, we can create a 'Snack Showdown' where participants blind taste-test different snacks and try to guess which brand they are from. We can provide scorecards and even have a leaderboard to add a competitive element. This interactive activity not only creates excitement and entertainment but also encourages attendees to actively engage with the products. It sparks curiosity, initiates conversations, and leaves a memorable impression on both new and existing consumers.