I’d combine lifestyle-driven storytelling with product education—showing how Barebells fits seamlessly into my active routine as a dancer and gym-goer. Whether it’s a “what I eat in a day” vlog, a gym bag essentials reel, or a post-workout recovery snack breakdown, I’d highlight taste, convenience, and protein benefits in a relatable way. I’d also engage my audience through polls, giveaways, and reactions to new flavors to spark interest and interaction.

As a dance major and active content creator, I’m constantly fueling my body and promoting wellness. I work out daily—both at NYU’s gym and Planet Fitness across NYC—so protein is already a key part of my routine. I’ve partnered with over 100 brands and know how to market authentically to engaged audiences. I also love plant-based options, while many of my friends prefer whey—so I can genuinely represent both and help expand Barebells' reach.

Here is a UGC account I post on for a game brand: https://www.tiktok.com/@isaacv.hyper?_r=1&_t=ZP-92xblIkTNFf

Here is my branded ad portfolio:

https://isaacvelazquez.my.canva.site/