What do you think most brands are doing wrong in regards to their content strategy?
Being too scared of having a personality or keeping it too professional. These days, people online want to see authenticity. I, myself, enjoy seeing the content from brands that aren't afraid to make edgy jokes or who jump on fun trends and put their own spin on it.
PARADE
Parade University Campus Rep
What is your favorite marketing campaign you've seen?
Something I look forward to every year is the Google, Year in Search video. The video reaches a large audience and has become an annual thing for fans to anticipate. It does the perfect job of drawing out emotions from bad and good experiences from the past year as well as spotlights it's flagship product as a search engine.
Home From College
H\FC Campus Team Member
What is one strategy Home From College can use to grow to even more student users in Q1 2023?
Create a bigger presence on campus. Many colleges and universities have career services that share opportunities with their students. They also promote using other websites like LinkedIn, Handshake, and Indeed. H\FC could easily be one of these and quickly grow it's impact.