To find the “magic moment” in a user’s journey for Robyn, I’d start by mapping the full user experience—from the first point of discovery to active engagement. I’d analyze user behavior data, look for emotional triggers in feedback or reviews, and identify where users feel most seen, supported, or empowered. For Robyn, that moment might be when a user realizes they’re not alone in their wellness or parenting journey—like discovering a personalized resource, connecting with a supportive community, or having a question answered in a meaningful way. That “aha” is the point where Robyn shifts from a helpful tool to a trusted companion—and that’s the moment we’d want to highlight, celebrate, and build the journey around.

A Gen Z-focused app I love is TikTok because it thrives on creativity, authenticity, and rapid trend cycles. It gives creators the freedom to experiment, connect through storytelling, and build a real-time community around shared humor, aesthetics, and values. The algorithm is unmatched for discovery, and its short-form video format keeps things fast-paced and engaging—perfect for Gen Z’s appetite for quick, impactful content that feels real and relatable.

A Gen Z-focused app I love is TikTok because it thrives on creativity, authenticity, and rapid trend cycles. It gives creators the freedom to experiment, connect through storytelling, and build a real-time community around shared humor, aesthetics, and values. The algorithm is unmatched for discovery, and its short-form video format keeps things fast-paced and engaging—perfect for Gen Z’s appetite for quick, impactful content that feels real and relatable.