I haven’t sold anything online, but I have done volunteer work in which I had to get people to try samples of beer/seltzers in an attempt to influence people to buy said beer. When I was pouring these samples, I made sure to really explain the product and actually try to mingle and get to know the potential customers. This way you can really learn and gage their wants in a product and actively try to find the best ways to meet their needs in one way or another. Getting to know your potential customers is key to satisfying them which only means business for you in the end! It’s like a win-win situation!

I first think of a certain aesthetic/vibe and goal that I’d like to have for my videos. I will then make notes and try to jot down the various ways that these elements can be met so that I can make sure to have a variety of posts to reach more people in different ways. Then I overall just try to have fun with my content. I love the creative aspect of marketing and making things looks pretty and eye catching, especially to your specific targeted audience because that’s what catches viewers attention!

As the co-founder of a community led organization, I often have to make social media posts in order to reach people. One of our reels received nearly 3k views and we ended up selling out our RSVP tickets to our first event. We think we were able to grow our platform quickly by making posts that are aesthetically pleasing to the eye and are focused of benefiting the community you’re trying to reach such as self care, as well as posts that have fun upbeat music seem to help catch attention as well!