I use AI tools to help me stay organized and improve productivity. I like leveraging them to manage content calendars, track performance, and streamline tasks so I can focus more on the creative side of things.

One example is the PUMA Nigeria Q3 campaign shoot, where I brought the vision to life as the creative director. I handled everything from mood boards and contacting models, photographers, videographers, makeup artists, and producers, to managing budgets, styling, and operations like ordering food. I made sure every part of the shoot aligned with the concept, and the campaign ended up performing really well on social media.

I think the most important thing is research. You have to understand who you are talking to. Looking at things like behaviour, interests, and even where your audience is located helps shape what kind of content will connect with them. Once I have that, I focus on creating content that feels relatable through the visuals, the tone of the copy, or the platform it is on.