If a video flops, I analyze the retention and hook performance first, because that usually reveals the root problem. If viewers drop in the first seconds, I rebuild the opening with a clearer promise, stronger visual, or faster pacing. If the idea itself didn’t land, I keep the core theme but shift the angle—more curiosity, more emotion, or more conflict. Then I test a different edit style or format to see what the audience responds to. I change one major variable at a time and publish the next version fast so the data stays fresh and actionable.

I’m highly proficient in Canva for rapid brand-safe design, social templates, and campaign assets. For photo enhancement and color work, I use Adobe Lightroom extensively. For motion-driven visuals and social content, I’m experienced with CapCut, DaVinci Resolve, and Filmora, which let me create polished graphics that integrate smoothly with video. Together, these tools cover everything from static design to dynamic branded content, so I can deliver consistent, high-quality visuals across platforms.

Can you describe your experience with brand-focused graphic design? My experience with brand-focused design comes from building visual content that aligns tightly with a brand’s identity, tone, and audience. As a Social Media Ambassador at York University, I created graphics, videos, and campaign visuals for multiple major university channels, ensuring everything matched their established brand guidelines and storytelling style. That meant designing assets that were consistent across platforms while still adapting layouts, typography, and color choices to maximize engagement for each audience segment. Outside of that role, I’ve managed and produced visual content for over ten short-form channels, creating branded templates, cohesive theme sets, and campaign-specific graphics that maintained visual consistency across TikTok, Instagram, and Facebook. My tools—Canva, Lightroom, CapCut, Davinci Resolve—combined with my marketing background allow me to design with purpose: every asset has to reinforce the brand’s personality while supporting the campaign goal. Whether it’s promotional graphics, social content, or visual storytelling, I focus on clarity, consistency, and audience-appropriate aesthetics.