I

She/Her/Hers

Iona

I am a Business Management and Human Resources final year student , who had an Industrial 13-Month Long Placement at Gymshark. I am interested in all areas of Commerce, Strategy, Marketing and Human R...

I am a Business Management and Human Resources final year student , who had an Industrial 13-Month Long Placement at Gymshark. I am interested in all areas of Commerce, Strategy, Marketing and Human Resources.

About Me

Nottingham trent university

Class of 2024

Nottingham, UK

Interests

Leadership
Human resources
Commerce

Interview Questions

fide

Content Creators (Food)

fide Profile Image

Please describe the type of content you create and provide your handle. Thank you !

Very interested in creating food related content, constantly reviewing restaurants and making different meals for others

Sourse

Social Media Intern

Sourse Profile Image

What is a wellness or beauty brand that has great social media presence? What sets them apart?

A wellness brand that has great social media presence is Gymshark, as they are disruptive and stay on trend making sure to turn around content that is relevant to current pop culture eg. Barbie movie. It targets its different audiences in varying ways. For example, its Womens strategy is more focused on aesthetics and uses situations that most females can relate to to sell their products. A good example of this is their recent instagram post which uses copy like ''smoother than your legs after an everything shower" and ''lets you breathe unlike the clingy guy in your DMs", to sell their leggings. This is a great example of targeting the correct audience as these messages clearly appeal to a female Gen Z audience.

Your Privacy

We use cookies on our site to enhance your user experience. By clicking Accept below, you agree to our use of cookies.

For more detailed information, please refer to our Worker and Company Terms of Service as well as our Privacy Policy.

To opt-out of our use of cookies, click here.