While I have not been formally paid to create UGC for a specific brand before, I have built a personal TikTok page focused on beauty and wellness content that demonstrates some of my skills, including creating high-quality, authentic, UGC-style videos. Ability to utilize current social media trends and visual hooks. Moreover, maintain a clear aesthetic that would translate to the college student narrative for OverHerd, as I am already creating content aimed at a similar age demographic. https://www.tiktok.com/@bodymindsoul888?is_from_webapp=1&sender_device=pc

Engaging content for college student audiences must be relatable and fast-paced. This means creating content that perfectly captures the shared, niche experience of college life, such as the stress, the humor, the gossip, and the struggles. I would use the app's focus on anonymity and "spilling tea" by framing content as a secret observation or universal truth, which inherently encourages massive commenting and sharing. Furthermore, all content must be optimized for TikTok with a strong visual hook in the first second and the use of trending sounds to ensure a high watch time. Finally, success relies on constantly monitoring and reacting to time-sensitive campus trends and seasonal events (like football season, midterms, or spring break) to keep the content immediately relevant. 

I stay current with social media trends by actively monitoring top-performing beauty and wellness creators, as those are my passion areas and often drive high engagement. This passive consumption helps me identify emerging aesthetics, visual hooks, and narrative formats before they peak. Then I rely heavily on analytical tools. I actively utilize the TikTok Creative Center for trending sounds, hashtags, and overall performance data. This allows me to see the data of the videos that do well. Rather than simply copying a trend, I would strategically apply its core mechanics to the OverHerd content and the college student narrative.