I am excited that PERI is actively building the anti-toxic social media platform focused on genuine kindness and creativity. This will resonate deeply with college students because they are tired of the intense pressure to be "perfect" online; PERI offers a much-needed, low-pressure space for authentic self-expression. Moreover, its emphasis on using the app to facilitate IRL connection directly addresses the desire for real community and helps students build meaningful, campus-based relationships, which will improve their social life.

To boost engagement, I would make PERI's social media a vibrant place for positive campus culture rather than just a place to advertise the app. My main strategy would be to leverage current trends by focusing heavily on user-generated content. Using TikTok's Duet or Stitch features, we would introduce entertaining, low-effort creative ideas that encourage students to post brief, unfiltered acts of kindness or genuine shout-outs, creating a buzz on the channels with genuine peer-to-peer appreciation. Students may start constantly checking PERI’s social media, hoping to see their friends or themselves featured, and every post subtly directs them back to PERI as the only place to find or make that exclusive campus content. Furthermore, if I were a campus ambassador at my college, the University of Miami, I would get in touch with the numerous influencers we have in the hopes of collaborating with PERI.

To get students excited about PERI, I would skip the standard marketing and focus on making the launch feel authentic and valuable. The first stage is to create a sense of exclusivity by hand-picking a group of influential students (the “Founding 100") who will become our first campus supporters by receiving early access and exclusive benefits.  At the same time, I would bring the app's objective to life with exciting, in-person events, such as a "PERI Pop-Up" that would give away free coffee and snacks. The catch is that students would have to download the app in order to get their treat or access a hidden campus resource. This approach ensures they try the app in a moment of positive interaction, instantly linking PERI to genuine connection and not just another screen.