Promoting NBCU's streaming platform, Peacock, on my campus at the University of California, Irvine campus can be accomplished through strategic engagement and tailored marketing efforts. For example, collaborating with UCI film and media student organizations by organizing events, screenings, or discussions centered around popular shows and movies available on Peacock. This engagement can generate buzz and encourage students to explore the platform. As well as partnering with NBCU to offer exclusive previews of upcoming shows or episodes to UCI students. This creates anticipation and excitement, encouraging them to sign up for Peacock to access the content.​​ This can also be accomplished through running online or in person contests or giveaways where students can win Peacock subscription codes, merchandise from popular shows and movies, or other incentives. Effectively advertising the student discount that Peacock offers as well as the selection of media through promotional events, digital, and social media advertising.

Lush Cosmetics boasts a remarkable social media presence due to several distinctive factors. Their commitment to using natural ingredients stands out prominently, as they prioritize wellness and advocate for better quality ingredients in personal care products. This commitment resonates deeply with health-conscious consumers seeking alternatives to synthetic chemicals. Lush's social media success stems from their focus on transparency and authenticity. They openly share behind-the-scenes content, showcasing their handmade production methods and showcasing their products' natural origins. This approach establishes trust and fosters a sense of connection with their audience. The brand's visually appealing and colorful content is another key element of their social media prowess. Lush utilizes vibrant imagery and engaging videos to highlight the beauty and benefits of their natural ingredients, capturing viewers' attention and driving engagement. Their interactive campaigns, such as involving consumers in scent selection or creative challenges, create a sense of community and active participation. By advocating for ethical practices, cruelty-free standards, and environmental sustainability, Lush positions itself as a conscientious brand that aligns with the values of socially conscious consumers.

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