To generate buzz for a vegan beauty brand, I’d focus on authenticity and community. That means partnering with aligned creators, teasing ingredient and sustainability stories before launch, encouraging UGC through challenges or early access, and using social-first formats like TikTok to spark organic conversation. The goal is to make the brand feel participatory, not promotional.

To engage an online community around a product launch at Pacifica, I’d mainly focus on making the community feel like collaborators, not just consumers.

Pre-launch, I’d build anticipation by teasing the product story. This includes highlighting key ingredients, sustainability choices, or the problem it solves via short-form video and behind-the-scenes content.

Leading into launch, I’d activate creators and real customers who align with Pacifica’s values, prioritizing authenticity over reach.

On launch day, I’d focus on interaction with my followers such as Q&As, or “get ready with me” content. This encourages customers to share first impressions using a clear hashtag or challenge tied to the product’s benefit.

Post-launch, I’d keep the momentum going by resharing community content, responding actively to comments, and inviting feedback. This not only builds trust but also helps inform future launches and reinforces that Pacifica listens to its community.

Overall, the goal is to create a launch that feels aligned with Pacifica’s mission: inclusive, transparent, and community-driven. This helps customers feel excited to participate, not just purchase.

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