Concept: "Bio. me Glow-Up Challenge" Day 1: Introduction: Explaining the products and how they contribute to personal growth. Present the challenge and encourage viewers to get involved using a hashtag. Follow up with daily videos to engage with more followers and share content using the Bio. me products and share the benefits and improvements you have found. To encourage viewers to get involved and join the challenge. - repost other users' taking part in the challenge Final Day: Recap the Glow Up challenge journey, showing the before and after. Emphasize the science behind the products and the positive impact on well-being and health. Engagement follow-up: Continue to repost and respond to comments and interactions with the challenge. (Following TikTok trends, sounds and hashtags to encourage engagement to create a viral and engaging campaign that encourages the target market to take part in the challenge and build awareness of the brand.)

- Organising events targeting key student audiences to give samples of the lip treatment. These events can then be shared through social media by all individuals in attendance creating noise and influence amongst students and other potential target markets through social media interactions. By focusing on students from different circles this will create noise through word and mouth to the wider student body and their viewers. - Potential opportunity to reach out to high end local drugstores counters (Boots & John Lewis etc) in Oxford and the local Sephora in London. Arranging a product sample to be included in customer purchases, or promotions/discounts for Dr. Dennis Gross Skincare products.

https://www.instagram.com/indianaaajloisedw/?igsh=MWVxazFkOTMyN2d2Nw%3D%3D&utm_source=qr