Most students start heading home right after final exams, which usually fall in mid to late April for many universities and early May for others, depending on the school’s academic calendar. You’ll also see a second wave in late May and June as some students finish spring courses or wrap up leases. By June, most campuses feel much quieter, with mainly summer school students and those staying for work or internships still around. If you’re planning outreach like Uber One promotion, the best window is late March through exam season, when students are busiest, ordering food more often, and still fully on campus.

I’d focus on high-traffic, student-heavy spots where people naturally pause or pass through multiple times a day so the message sticks. On campus, I’d hang flyers on main bulletin boards in student centres, near lecture hall entrances, and in busy buildings like libraries and food courts where students are already thinking about convenience and food. I’d also target residence halls and nearby bus stops since those areas capture both on-campus living and commuting routines, plus gyms and study lounges where students tend to linger and actually read what’s around them. To make them effective, I’d design them with bold, quick hooks like “Late for class and starving?” or “Your ride and your food, sorted” paired with a QR code so students can instantly check out Uber One without friction.

I would incorporate wearIQ smart glasses into my routine in a way that feels natural and visible across everyday moments that people already relate to. I’d start my day using them on a walk or commute while listening to music or a podcast without headphones, which instantly shows convenience and awareness of surroundings. During the day, I’d use them for quick hands-free calls while multitasking, like grabbing coffee or running errands, which highlights how seamlessly they fit into a busy schedule. I’d also bring them into content creation itself by filming “get ready with me” or “day in my life” clips where the glasses are part of the outfit, not just a device, so the style element comes through just as strongly as the tech. In the evening, I’d use them for relaxed moments like sitting outside or winding down, reinforcing comfort and all-day wearability. This approach lets me show the product across multiple real scenarios while keeping it lifestyle-driven, so it feels like something people would genuinely use rather than something staged.