I would focus on consistency, visibility, and genuine connection. I’d ensure Saint James Tea is seen regularly through weekly social media content, on-campus sampling, and collaborations with student organizations during high-traffic times like the first week of classes and major campus events. I’d create memorable experiences, such as welcome-back pop-ups and interactive tastings so students associate the brand with positive moments on campus.

By sharing honest reactions, highlighting where to buy both online and locally, and keeping messaging fun and relatable, I’d build trust and familiarity. Over time, that consistent presence and authentic engagement would help Saint James Tea become a recognizable and loved part of campus life.

I would encourage purchases by clearly showing where and how Saint James can be bought, while keeping the content authentic and helpful. On social media, I’d create short videos and posts highlighting the convenience of ordering Saint James on Amazon, such as quick “restock” or dorm delivery content while also featuring local stores by tagging locations and doing “store run” or “in-the-aisle” style videos. I’d use captions, stories, and link features to direct followers to Amazon while encouraging them to check nearby local retailers. By rotating content between online convenience and in-store discovery, I’d reach different types of shoppers and make purchasing Saint James easy and accessible for my audience.

I would introduce Saint James through a “First Sip of the Semester” welcome-back pop-up during the first week of classes. The event would be set up in a high-traffic area on campus where students are already gathering between classes. Students could grab a Saint James beverage while getting a quick “welcome back” refresh. To make it interactive, there would be a flavor-voting board, a photo moment for social media, and a QR code linking to the brand for follow-ups. This event would associate Saint James with a fresh start to the semester and create positive first impressions during a high-energy time on campus.

I am actively involved in the Student Health Coalition, American Medical Student Association, F.L.Y. Art, Jackson Free Clinic Health Ambassadors, Women in Science and Engineering, and Louis Stokes Mississippi Alliance for Minority Participation, and I volunteer with the YMCA as a camp and after-school counselor. These roles allow me to reach a wide range of students across health, leadership, and community-focused spaces.