What is your favorite commercial of all time?
My favorite commercial of all time is the Geico Maxwell commercial, "Did the little piggy cry wee wee wee all the way home?"
What do you think is the most innovative trend in marketing today, and how would you leverage it for Inkitt's growth?
I think the most innovative trend in marketing today is video content and live-streaming. Inkitt's growth can be leveraged using video and live-streaming content that engages our target audience and is tailored to our audience's needs. I would also use it to increase brand awareness and to engage with our audience on a more personal level. Finally, I would use it to create marketing campaigns that are effective and targeted to the audience.
What social media platforms do you believe are most effective for reaching Gen Z readers, and why?
I believe are most effective platform for reaching Gen Z readers is TikTok. As a Gen Z-er myself, TikTok has been gaining popularity among Gen Z readers, as it allows for creative visuals and easy-to-digest content. It also allows users to interact with other users, which is a great way to build relationships with readers.