I like to use different tools to track team progress, and I usually choose what's best based on how big or complex the project is. My main goal is to always have a system that gives us a clear, real-time look at our work and is super easy for everyone to use.

For smaller, more informal projects, I've found that Google Sheets works incredibly well. I set up a simple shared spreadsheet with columns for things like tasks, who's responsible, due dates, and a status like "Not Started" or "Completed". It's a simple but powerful way to give everyone a transparent view of the project. I also use conditional formatting to highlight tasks that are overdue or blocked, which lets me quickly spot and solve any problems.

When dealing with more complex projects, I turn to more specialized project management software. For creative or visual teams, I find Trello's Kanban boards are great for managing the flow of tasks. And for bigger projects with lots of dependencies, I lean on Asana and its advanced features like timeline views and reporting dashboards.

Ultimately, the tool is just a way to get things done. The most important part of my process is building a team culture where we communicate openly and keep our status updated so we can all stay aligned and focused on our goals.

During my time as the Events/Media Director at ASME Dubai from 2022-2025, there were a few times that conflicts came up within the team.

One notable instance was while we were planning a treasure hunt event that seemed like a complete mess, with team members disagreeing on every small detail and major communication problems with external vendors.

I handled this by taking a few key steps to get us back on track. First, I called a dedicated meeting to address the internal conflict. Instead of letting team members argue, I acted as a facilitator, guiding the conversation back to our main objective: to organize a successful and fun event. I encouraged everyone to voice their concerns and ideas, then we collaboratively created a clear, documented plan that outlined roles, responsibilities, and timelines. This simple action helped to resolve the disagreements and gave everyone a sense of ownership over their specific tasks.

Next, I resolved the communication issues with our external partners. I established myself as the single point of contact for all vendors. This streamlined all communication and ensured that information was accurate and consistent, preventing any further misunderstandings.

By implementing these changes, we quickly regained momentum. We successfully executed the treasure hunt event, which received great feedback, and the team came out of the experience with a stronger, more collaborative dynamic. This taught me that effective conflict resolution is about proactive communication and creating a clear structure to guide the team.

It all comes down to research and translation.

I deep-dive into the brand's mission, values, and visual history. I also get inside the head of the target audience, what makes them tick, what they like, and what they respond to.

I use that knowledge to guide every creative choice, from the color palette and typography to the style of imagery. The goal is to make sure the visual language truly reflects the brand's personality.

Finally, I always get a second set of eyes on the work, either from the client or the target audience. This helps me fine-tune the design until it's a perfect match, and just feels right.