As a student who navigates a busy schedule on day to day basis I am constantly looking for beauty and selfcare products that are not only effective but also effortless, affordable, and trustworthy, which is exactly what NYM has been to me. I would promote the brand all over my social media pages including tik tok, instagram, and snapchat. I'm a big fan of hair care that eases my busy and active lifestyle. I currently have a strong and engaged following on my instagram and Tiktok, primarily within the age of 18-25 age group, which would align well with my targeting audience. My goal wouldn't be to push the products. but to authentically showcase how it's helped me day to day and why I truly believe in this haircare line. The key is to make people feel like they are missing out and want to purchase it themselves to try. Along with sharing brand awareness on my social media, I would spread awareness by word of mouth in my surrounding communities, clubs, and with my friends. I already have experience using this brands products and love them myself, which allows me to also build trust with my audience that will drive them to purchase the product in store. Showcasing the products in my everyday routine, the differents ways I apply them to my lifestyle, and promoting them wiil encourage other students like me to purchase the product, especially at such a popular store such as HEB. I also showcase an active lifestyle on my social media, which is why I use the dry shampoo and scalp mist quite often. I believe that these products will resonate with my audience specifically and drive them to purchase and try more products from the brand. A lot of students at Texas A&M are looking for good haircare, which is the perfect opportunity to drive them to purchase this brand at our local HEB. Not only can I drive people from my social media, but also while being active on campus. It would be easy to incorporate promoting this brand as it is already part of my lifestyle.

I am a member of a competitive dance team (akh mastani) that travels, a womens business club (aggie women in business), and a social club (IMSA).