I volunteer with the Kamloops Sexual Assault Counselling Centre (KSACC), where I provide support on the 24/7 crisis line, and I also work with OK Motorsports, where I help with event planning and community engagement. These roles have allowed me to connect with diverse groups and contribute to causes I’m passionate about

To align Avatara Skin within the community, I would suggest hosting a “Glow From Within” Wellness Event. This event would focus on both skin health and overall wellness, blending skincare education with activities that promote self-care. It could feature interactive skincare workshops where attendees learn about Avatara’s products and how to incorporate them into their routines. Additionally, I’d include wellness stations like guided meditation, yoga, or mindfulness practices, all aimed at enhancing both inner and outer beauty. Partnering with local wellness influencers and offering product samples would also help engage the community and raise brand awareness. The event could be held in-person or virtually to increase accessibility.

I haven’t led a UGC campaign for a brand, but at the Kamloops Sexual Assault Counselling Centre, we created Dear Survivor cards at events, inviting attendees to share messages of support or personal stories of healing. These cards were displayed as part of a larger campaign to raise awareness around sexual violence prevention. The success of the initiative was reflected in the strong engagement, with many individuals sharing heartfelt messages, which fostered a sense of solidarity and community.