One brand I think is really crushing it is pgLang. What makes them different is how quiet and intentional their presence is, it’s not about flooding the timeline, it’s about making people stop when they do post. Everything feels poetic, cinematic, and carefully curated. Their content leans into mystery and emotion, which pulls people in without overselling. Whether it’s a short film, a capsule drop, or just a cryptic teaser, it always sparks conversation. They know their audience and trust them to get it. That kind of confidence in storytelling and design really sticks with people. It’s a great reminder that standing out on social doesn’t always mean being the loudest, it’s about being unforgettable.

What excites me about SONNI is how it’s not just another skincare brand—it’s building a vibe. The way y’all talk about storytelling, community, and showing up across platforms feels really intentional. I’m drawn to brands that have a clear voice and a reason for existing beyond just products, and from what I’ve seen, SONNI is doing exactly that. I also love that you're still in a scrappy, all-hands-on-deck stage. That’s where the real creative work happens. I’d be excited to help shape the way people experience the brand—whether that’s through content, influencer moments, or just replying to a comment in a way that makes someone feel seen. It feels like the kind of brand I’d want to grow with.

One campaign I’m proud of was for the Black Business Student Association at UT. As Outreach Chair, I led a social push around one of our major events where we wanted to boost both turnout and online engagement. I built a mini strategy that included reels introducing the speakers, IG story graphics with polls and countdowns, and tapped into student micro-influencers to help promote it. I also managed community engagement—responding to DMs, reposting stories, and keeping the energy up leading to the event. It paid off: we doubled our usual attendance and saw a big spike in story views and shares. It showed me how far intentional, community-first content can go—even with limited resources.