Brands like Chipotle, e.l.f. Cosmetics, Crocs, and Netflix are doing really well on TikTok because they make fun, shareable content that fits the platform, like challenges, short videos, and trends that get people involved.

I decide based on the platform’s audience and content style. TikTok works best for short, entertaining, viral content like trends, challenges, and quick sketches, while Instagram is better for polished visuals, carousels, Reels, and stories that tell a brand story or showcase products. I also consider engagement patterns what type of content gets shares, saves, and comments on each platform and tailor my approach so the same idea performs well in the format the audience prefers.

If given a budget and full creative freedom, I would create funny, relatable content like sketches, memes, and short videos that make people laugh and engage with Laughland. I’d focus on content that’s shareable, creative, and reflects the brand’s unique humor.