He/Him
Ibrahim
"I’m a passionate graphic designer and content creator with a sharp eye for visual storytelling and brand identity. I specialize in creating engaging designs and content that connect with audiences ac
About Me
Kigali, Rwanda
Interests
Interview Questions
Robyn AI
Social Media Intern
What’s one brand or account that’s crushing TikTok/IG right now — and why?
One brand that's crushing it on TikTok and Instagram right now is Duolingo. Their content stands out because they’ve mastered the art of blending education with entertainment.
They use their mascot, the green owl, as a funny, chaotic character in skits that follow viral trends — but still tie back to their language learning mission.
Why it works:
Relatable humor: They don’t take themselves too seriously.
Trend-savvy: They jump on trends fast, keeping the brand relevant.
Strong personality: Their mascot is now a recognizable character in meme culture.
Community engagement: They reply to comments in witty ways and even poke fun at themselves.
Their approach has made them one of the most followed and talked-about educational brands on social media.
Robyn AI
Social Media Intern
Can you SHARE/discuss a successful social media campaign you've worked on in the past and what made it effective?
Yes, one successful social media campaign I worked on was a "30-Day Creative Challenge" on Instagram for a design brand. The goal was to boost engagement, grow the follower base, and highlight the community’s creativity.
We created a calendar with daily prompts and encouraged followers to share their artwork using a unique hashtag. I posted engaging visuals daily, interacted in the comments, and reshared community submissions to stories.
What made it effective:
Consistency: Posting daily kept the audience engaged.
Community-focused: Featuring user submissions made followers feel appreciated.
Hashtag strategy: A unique hashtag made it easy to track engagement and boosted visibility.
Cross-platform promotion: We promoted the challenge across Instagram, TikTok, and Pinterest to drive traffic.
As a result, the page grew by over 12,000 followers in a month, and engagement tripled compared to the previous period.
Robyn AI
Social Media Intern
Let’s say you’re in charge of making Robyn go viral. What’s your first move?
If I’m in charge of making Robyn go viral, my first move would be:
Craft a bold, emotion-driven moment that feels authentic and highly shareable.
For example, launch a short-form video (on TikTok, Instagram Reels, and YouTube Shorts) of Robyn doing something unexpected — like performing a raw, stripped-down version of her most iconic song in a totally surprising location (e.g. subway station, random fan’s wedding, or even AI-generated dreamworld). Pair it with a trending challenge or emotional hook that fans can replicate or react to.
Then, I’d seed the clip with influential creators, music pages, and fan accounts to ignite initial buzz — turning that one moment into a conversation starter across platforms.