One time I shared a behind-the-scenes story about a small mistake I made while creating content and how it actually turned into one of my most popular posts. I walked people through what happened step-by-step, added some humor, and tied it back to a quick lesson. It felt real and relatable, and the comments blew up with people sharing their own similar experiences.

I’m on TikTok daily, so I naturally catch trends as they’re taking off—whether it’s a sound, a challenge, or a style of video. I save the ones that fit my niche and put my own twist on them so they feel original but still ride the momentum of what’s trending. I also check the For You Page, trending sounds, and other creators in my space to see what’s working right now.

I’d keep it casual—send them the link with something like, “Takes 30 seconds, and you could win free stuff—thank me later .” Maybe even post a quick story showing how easy it is to enter.