At my previous job, I was part of a campaign team tasked with launching a new online course for English language learners. To ensure a successful rollout, I collaborated with cross-functional teams — including the product development, graphic design, paid ads, and customer success teams. We kicked off the project with a strategy session to align on our goals: increase sign-ups by 30% in six weeks. I worked closely with the design team to develop engaging visual content for social media, while coordinating with the product team to understand the course’s unique value. Together with the ads team, we tested different messaging across Facebook and Instagram, while the customer team provided feedback from learners that helped us refine our targeting and tone. The result: a 42% increase in sign-ups, a 25% drop in cost-per-acquisition, and higher-than-average engagement on social platforms. The seamless communication and shared ownership across departments were key to achieving — and surpassing — our marketing goals.

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My class.