Because Daytrips isn’t just another energy drink—it’s a vibe.**

I’m all about helping brands that:

1. Challenge the norm (no jitters, no crash, just clean energy).

2. Elevate everyday adventures (road trips, creative work, outdoor fun—not just gym bros).

3. Make wellness actually cool (great taste, no corporate fluff).

Your product deserves a launch that’s as bold as your flavor, and I’d love to help craft a campaign that makes people say, *‘Wait, energy drinks can do that

can describe a successful product showcase video concept I’ve helped craft (or you’ve likely seen similar ones in the wild). Here’s a breakdown of a winning formula applied to Daytrips:

---

### Example: "Why This Energy Drink Doesn’t Suck" (Humorous/Edgy Style)

(Similar to Liquid Death’s anti-branding or Prime’s viral stunts)

1. Hook (0:00-0:05)

- A person chugging a mainstream energy drink, then fake convulsing like they’ve been electrocuted.

- Text: "Most yerba mate tastes like grass clippings. Ours doesn’t."

Show how Daytrips’ Yerba Mate is the perfect companion for spontaneous adventures, road trips, and outdoor fun.

#### Structure:

1. Hook (0:00 - 0:10)

- Quick cuts of people looking tired, sluggish, or bored (office worker at a desk, someone yawning in a car, a hiker moving slowly).

- Text overlay: "Need a boost for your next adventure?"

2. Introduce the Product (0:11 - 0:20)

- Close-up of a cold, refreshing Daytrips Yerba Mate being cracked open (ASMR-style sound effects).

- Text: "Daytrips Yerba Mate – Natural Energy, No Crash."