Hunter
About Me
Indiana State University
Class of 2026
Plainfield, IN, USA
Interests
Brands I Follow
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand content builds trust and connection (storytelling, lifestyle), while purchase content is direct and action-driven (benefits, offers, CTA). Both work together to convert over time.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
A short TikTok/Reel showing a “day in the life” of someone using Sousa—before/after workout, mixing the drink, and quick benefits on screen. It’s relatable, shows real use, and drives engagement
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
Post short-form videos such as reels or TikTok, partner with micro-influencers, run giveaways, share real results testimonials, use trends, and engage daily with comments, or polls.