Very familiar, I use AI and productivity tools daily, including ChatGPT, Notion AI, Canva, Grammarly, and Zapier, for research, content drafting, editing, and workflow automation

I led a 4 week TikTok and IG Reels sprint for a campus thrift pop up. We built a simple hook formula, first three seconds show the best find, then a quick tip or price reveal, plus captions with campus specific keywords. I shot lo fi clips on my phone, added on screen text, and replied to every comment within an hour.Results9 short videos, average 18 percent watch time lift vs baselineOne reel hit 62k views, 1.9k saves, 380 sharesIG followers grew 32 percent, email list added 412 signupsEvent sold out, we moved 95 percent of inventory in day oneWhat workedNative trends, fast editing, clear CTAsPosting at student peak times, 11 a.m. and 8 p.m.Turning FAQs from comments into the next videoIf I did it again, I’d test YouTube Shorts earlier and add a student ambassador UGC thread to scale.

I talk to the audience, pick one clear persona, note what they want, what bugs them, how they speak, and where they hang out.I plan content around their journey, open with a problem they instantly recognize, share one strong takeaway, then end with a specific next step.I use formats that fit the platform, tell short simple stories, and add real proof.I ship small, A/B test hooks and thumbnails, watch watch time, saves, CTR, and comments, then tweak every week based on the data and what the community says.