To engage audiences for art, I would focus on storytelling, visual consistency, and emotional connection. I’d showcase behind-the-scenes processes, time-lapses, and artist insights to make followers feel part of the journey. Interactive content like polls (“Which version do you prefer?”), “Guess the medium,” or “Help me choose the next color palette” can drive participation. I’d also create carousel posts explaining the inspiration or symbolism behind artworks to deepen engagement. Using trending audio with subtle edits and optimizing hashtags within the art niche ensures discoverability, while replying to comments thoughtfully builds community around the artist’s work.

Yes! One of the most successful campaigns I managed was a 2-week Instagram Reels series for a wellness-focused page. The goal was to increase engagement and follower growth. I created a content plan featuring short, relatable Reels based on trending audio, aligned with the brand’s tone. I optimized captions and hashtags, posted at peak times, and actively engaged with comments. One of the Reels hit over 100K views organically, boosting the page’s reach by 3x and increasing follower count by over 25% during the campaign. The client was thrilled with the engagement and momentum it created.

I stay updated through a combination of industry newsletters (like Social Media Today and Later Blog), creator-focused YouTube channels, and X (formerly Twitter) updates from platforms like Instagram Creators and TikTok for Business. I also actively follow trend-based accounts on TikTok and Instagram to observe what’s gaining traction in real-time. In addition, I’m part of several creator and marketing communities where we exchange updates on algorithm shifts, viral formats, and platform changes. This helps me stay ahead of trends and adapt strategies quickly and effectively.