One effective way to grow an IG account is by using Reels consistently with trending audio, since Instagram’s algorithm prioritizes short-form video and it helps reach new audiences organically.

One campaign I’ve analyzed closely is Coca‑Cola’s ‘Share a Coke.’ By personalizing bottles with first names, they turned a simple product into a social experience, driving both sales and massive user‑generated content online. I’ve also studied Dollar Shave Club’s viral launch, where a low‑budget, humorous video spread organically and brought in thousands of new customers within days. Both show how personalization, authenticity, and storytelling can transform brand growth—principles I’d apply at Elixir Shots by documenting our Costco journey and encouraging customers to share their own wellness stories.

One trend I follow closely is the rise of short‑form video on Instagram and TikTok. Since algorithms prioritize Reels, I track updates from Instagram Creators and TikTok Business to adapt content calendars and maximize organic reach.