As Tiktok is becoming one of the biggest social media platforms in the world, making it a big competitor to Youtube, it is very essential to go beyond what Youtube offered before while understanding what the current audience can bear with (meaning making short videos but that can be very informative as well the same way Youtube was but in longer versions). Following the trends is very important but with the app being saturated with people hopping on them, the algorithm can be harsh on you when it comes to making it to the FYP, so having a balance between following trends and coming up with new authentic ideas is the best case scenario.