As Elizabeth Cline states in her book Overdressed, she mentions: “In 1930, the average American woman owned an average of nine outfits. Today, we each buy more than 60 pieces of new clothing on average per year.”. This industry attracts new customers at a rapid pace with its low prices and up to date fashion. However, the development of the fast-fashion industry comes at a price other than the one that is on your shopping cart: from polluting the environment to underpaying their underage workers, retailers go out of their way to produce their clothing and meet their customers’ needs as fast as possible.

K-Pop is always a hot topic on TikTok thanks to its fanbase being consistently active on the platform. There was one time during the Covid-19 period where I posted a TikTok about a K-pop artist and I ended up generating about half a million views and 100K likes overnight. Ever since then my profile has been gaining engagement with now almost 210K likes and growing.

I would promote it around campus by using posters and other advertising tools that include mysterious content or content that will have students be on the lookout for the next post or "move" from me as the creator. From there I will gradually reveal how the app can be useful to college students until the day of the app's launching.