I work at a pet insurance company where I am always actively looking for customers, one particular introduction I've given was to a girl in a store, she was with her pup who had recently had to have surgery because they ate a ball she began telling me how expensive her bills were and intsead telling her about my company straight off the bat, I showed genuine care and empathy for her situation, after she was done telling me I brought up my company, the benefits she would receive, and how easy pet insurance can be!

here is my vision:

it's a weekend morning, shoppers are checking out at Whole Foods with a coffee in hand they're about to check out.

I start with small talk—something casual and genuine, like “How’s the coffee today?” or “Are you a whole milk person or trying something different?” It’s disarming, a little playful, and quickly creates a personal moment.From there, I naturally introduce the product: “If you’re into creamy but want something better for your body—or the planet—this might be your new go-to.” I walk them through each flavor, giving them samples one at a time while I briefly highlight what makes each one special—its ingredients, texture, or how I like to use it myself. This keeps them engaged and tasting while the info is flowing.Once they’ve had a sip (or three), I give a quick, memorable overview of the brand—where we came from, what we stand for, and why we’re doing things differently. Nothing too heavy, just enough to leave a mark.The goal isn’t just to offer a sample—it’s to offer a conversation, a moment, and a reason to remember us when they pass the fridge aisle again.