Each month I’d share Vita Coco on my campus and across social by creating TikToks, Instagram Reels, and Stories that show how it fits into my real everyday routine, from busy class days to relaxing by the ocean with a Vita Coco in hand. On campus, I’d activate through tabling in high-traffic areas and by partnering with groups like Women in Business and the American Marketing Club, plus connecting with Greek life, student orgs, and campus events to get Vita Coco into students’ hands. My content would blend lifestyle and community, highlighting coastal living, hydration, and those small moments that make Vita Coco feel like a natural part of college life.

The Original and Strawberry and Cream! This is always my go-to for hydrating during my busy college life and I always am grabbing one on my way to the gym or to class. Since they have twist caps...it's so nice to not have to finish it all in one time and I can drink throughout my day

I will be sharing the link to survey with students from my college orgs by hosting a tabling on campus and sharing it at meetings!