A recent trend on TikTok is using quick storytelling and relatable formats like the “say your stupid line” trend, where creators lip‑sync a popular audio and act out a funny or honest reaction tied to the line to make people laugh and keep watching.  For Daybird, I’d apply this by creating a short, relatable video that uses a trending sound and frames the brand in a real‑life student context — for example: 👉 Start with a hook like “When someone says they haven’t tried Daybird yet…” followed by a fun visual reaction (laughing, raising eyebrows, studying with energy). 👉 Then show how Daybird fits into campus life — quick clips of students taking it before studying, working out, or socializing. 👉 Add text overlays like “Better focus. Better days. #DaybirdEnergy” to communicate the benefit in a way that feels natural and entertaining.

I stay updated on social media trends by regularly browsing platforms like TikTok, Instagram, and Twitter, following trend reports, and paying attention to viral content and emerging formats. I incorporate trends by adapting them to fit the brand’s voice, testing creative ideas, and analyzing performance to see what resonates with the audience. Some of my favorite accounts to follow right now include: @latermedia – for social media strategy and trend insights @marketingharry – for creative content inspiration @creators – for tips and trend updates from platform creators @tiktokcreators – for trending sounds, challenges, and content ideas

I keep social media content authentic and appealing by staying true to the brand’s voice and values while highlighting real experiences and relatable stories. I focus on engaging visuals, clear messaging, and trends that feel natural, and I actively listen to audience feedback to ensure content resonates and feels genuine.