If I were in this role, I’d focus on studios that not only care about movement but curate their physical spaces and brand experiences with intention, just like Equipt does. A few I’d target:

Studio B Pilates & Barre (San Diego) – They have a strong community and a beautiful, modern space that would really complement Equipt’s sculptural equipment.

Mindful Movement LA – Their slower, alignment-focused approach could highlight how Equipt isn’t just functional, but elegant in motion.

Open (Venice, CA) – They blend meditation, movement, and stunning design, making them ideal for an immersive, lifestyle-focused collaboration.

Trilogy Sanctuary (La Jolla) – Their rooftop yoga and emphasis on holistic wellness would make a visually captivating and values-aligned partnership.

I'd also love to explore hospitality brands that are leaning into wellness as a design experience, like The Pearl Hotel in Point Loma or Montage Laguna Beach, where guests could interact with Equipt gear as part of a luxury movement experience. My approach wouldn’t just be cold emails, it’d be aesthetic-forward, maybe including a mockup of their space with Equipt gear styled in, plus partnership ideas like curated class kits, content swaps, or pop-up events.

During my time as Internal Relations Director for SDSU Women in Business, I led a multi-layered outreach strategy to increase collaboration and event engagement. Internally, I connected with various clubs across campus to co-host events, which helped us cross-promote to new audiences and diversify our programming. Most of these partnerships were successful and led to increased turnout and stronger campus visibility. Wanting to push our impact further, I initiated outreach to student business organizations at UC San Diego and University of San Diego, a first for our club, as we had never worked with other universities before. I researched their orgs, introduced our vision for a collaborative networking event, and scheduled virtual planning sessions to align goals and logistics. Despite the newness of the partnership, we were able to move forward with event planning and lay the foundation for future cross-campus collaborations. This experience taught me how to communicate across organizational cultures, pitch value-driven ideas, and take calculated risks to expand reach.

Building strong, authentic relationships starts with understanding the other party’s goals and values. I would begin by researching the potential partner thoroughly, looking into their brand identity, target audience, and recent campaigns or collaborations, to identify shared values and opportunities for alignment. From there, I’d approach them with a personalized, value-driven pitch that clearly communicates how a partnership would be mutually beneficial. From my experience as a Brand Ambassador for Guayakí and Shabang Music Productions, I’ve learned how to engage with diverse audiences and represent brand values in a way that resonates. I’ve also collaborated with local businesses and helped coordinate events that strengthened community partnerships. Additionally, in my leadership roles with SDSU Women in Business and Gamma Phi Beta, I’ve worked cross-functionally with teams and external stakeholders to plan large-scale events, which required clear communication, professionalism, and follow-through. Ultimately, I approach partnerships with a mindset rooted in collaboration, transparency, and long-term relationship-building, not just transactional value.