I'm at UNC Chapel Hill, and I'd focus on high-traffic, social areas like the quad, Davis Library during finals, and the Student Union. Study groups on campus would also be a great way to engage students who would use IQ Pouch in their daily routines.

I use TikTok and Instagram the most to engage peers. TikTok is great for reaching a wider audience through relatable, trend-driven content, while Instagram helps me connect more directly through stories, reels, and my personal network. I like using both to create content that feels natural and easy for people to engage with.

I’d promote IQ by tapping into real student routines, especially during busy times like finals. I’d share it with my friends and orgs first to create authentic content around study sessions, workouts, and everyday focus moments. I’d also do simple pop-ups or pass out samples in high-traffic spots so people can try it easily. My goal would be to build genuine word-of-mouth so it feels like something students actually use, not just something being advertised.