To spread the word about their plant-based options on campus, Beyond can consider implementing the following big ideas: 1. Collaborate with Student Organizations: Partner with environmental or health-conscious student organizations to host events, workshops, or tastings focused on plant-based options. This collaboration can attract like-minded individuals and create a buzz on campus. 2. Pop-up Food Truck or Stall: Set up a visually appealing and enticing pop-up food truck or stall on campus. Offer free samples of their plant-based dishes to pique students' interest and encourage them to try the full menu. 3. Social Media Campaign: Launch a creative and engaging social media campaign showcasing the variety and deliciousness of Beyond's plant-based offerings. Encourage students to share their experiences and use custom hashtags for increased visibility. 4. Influencer Partnerships: Collaborate with influential students, faculty, or local personalities who have a significant following on social media. These influencers can share their positive experiences with Beyond's plant-based options and encourage their followers to give it a try. 5. Sustainability Workshops: Organize workshops or seminars on sustainability, the environmental impact of food choices, and the benefits of a plant-based diet. These educational events can attract environmentally conscious students and increase awareness of Beyond's offerings. 6. Offer Student Discounts: Provide exclusive student discounts or loyalty programs to incentivize repeat visits and build a loyal customer base among the campus community. 7. Taste Testing Events: Host regular taste-testing events where students can try new plant-based dishes and provide feedback. This interactive approach can help refine the menu based on student preferences and increase customer engagement. 8. Collaborate with Campus Dining Services: Work with the campus dining services to integrate Beyond's plant-based options into the existing dining facilities and meal plans, making it more accessible to all students. 9. Eco-Friendly Packaging: Emphasize Beyond's commitment to sustainability by using eco-friendly packaging and promoting a zero-waste initiative, resonating with environmentally conscious students. 10. Sponsor Campus Events: Sponsor or participate in campus events like sports games, festivals, or fundraisers. This creates brand visibility and aligns Beyond with the campus community's values. By combining these big ideas and tailoring them to the specific campus culture and demographics, Beyond can effectively spread the word about their plant-based options and establish a strong presence on campus