A TikTok makeup video feels most engaging and authentic when it grabs attention right away with a strong visual and audio hook, then keeps viewers watching through genuine personality. I prefer casual “get ready with me” videos because they feel more real and less like someone is trying to sell me something. I think honesty about products, mixed with humor and relatability, helps build trust and connection with an audience. Authentic videos don’t overdo product placement, they focus on sharing real experiences instead. Text overlays, good lighting, and fun sound effects also help make the content feel dynamic and natural without losing its authenticity.

To showcase the durability of a long-wear makeup product in a short video, I’d film a day in my life that doubles as a “wear test” to capture how it holds up throughout the day. I’d start with an application clip, followed by a kiss test on a glass of coffee to highlight its transfer resistance. Then I’d include quick, natural shots of me eating a meal and going about my day, ending with a close up of the product still intact hours later. This approach feels authentic, visually engaging, and clearly demonstrates the product’s long lasting performance without needing heavy explanation.

Yes!