Photography used to be only a passion for me, a hobby that I would spend a lot of time focusing on. I started making passion projects for myself and bringing my vision to life through my photos. As I started to share my work online and put more effort on promoting it, I started receiving messages from people who resonated with my style of film photography, and wanted to work with me and compensate me for my work. This is a recent instance of a time that my creative work resonated with the audience, that brought me professional advancements in real life as well online.

I'm an avid social media user and I'm passionate about making content as well, so it only makes sense to be on top of the trends and the content that would bring in the highest rate of engagement. I am familiar with different groups of audience and the type of content that would appeal to each group. I do this by staying updated on not only what is going viral on my feed, but also other people around me that have different interests, so that I'm aware of all types of content that is going around. Besides that, I use different tools on each social media app as well to stay updated on viral audios or trends, and try to incorporate them in my content in a natural manner.

As a photographer, I have a natural ability to capture the essence of a setting, product, or person, and present it in a way that engages the audience. In order to do this, it is important to study the target audience and create content that would stop them from scrolling and would make them stay longer to watch; this happens through using the right visuals, audio, and style of videography/photography. For example, when I plan a photoshoot, I start by gathering pieces of media that would enhance the set of photos (such as songs, certain scenes of a movie, quotes, etc.), to grab the attention of those who might not necessarily engage with the photos, had they been presented on their own.