Yes, one relevant example is when I created promotional and ad-style content for a Yoga Day campaign focused on promoting health, mindfulness, and community participation.

For this campaign, I developed short-form video content in a UGC style that felt natural and relatable rather than overly promotional. I started with a strong hook like “Struggling to stay consistent with your health routine?” to instantly grab attention. The video then transitioned into clips of yoga activities, highlighting both the physical and mental benefits in a simple, engaging way.

I used quick cuts, on-screen captions, and trending audio to keep the content dynamic and aligned with current social media trends. The content ended with a clear call to action encouraging viewers to participate in the Yoga Day event and adopt healthier habits. Alongside videos, I also worked on promotional posts and creatives that helped build awareness and engagement for the campaign. The content performed well in terms of engagement and audience interaction, as it connected with viewers on a personal level while still delivering a clear message.

Yes, I have hands-on experience creating ad-ready content, including formal paid campaigns. I’ve worked on content designed specifically for performance—focusing on strong hooks, clear messaging, and engaging visuals that align with platform trends. My work includes short-form video ads, promotional creatives, and storytelling-based content tailored for audience retention and conversions.

Through these experiences, I’ve developed an understanding of what makes content perform well—such as capturing attention within the first few seconds, maintaining authenticity, and structuring content in a way that drives engagement and action.

I’ve also adapted content based on audience behavior and trends, ensuring that it not only looks good but also delivers results. This experience has helped me create content that feels natural like UGC while still being optimized for advertising. I’m confident that I can bring this same approach to Feel Goods by creating high-performing, relatable content that reflects the brand’s focus on healthy living and connects effectively with its audience.